What We Do

We are a personalized, recommendation engine that helps you discover the best haircare, skincare, and color beauty products for you, based on your unique features and beauty goals. We do this by matching you with the top beauty recommendations from women like you. No product endorsements, just honest, objective recommendations from thousands of women.

Why We Exist:

Because the process of finding the perfect shampoo or the best foundation can be a real chore, especially if you have special needs, like finding appropriate products for darker skin or curly hair. We believe that the beauty industry should offer products that help all women, no matter their features, their concerns, or their particular, individual beauty goals. Our Goal is to find the right products for you, right now.

Mikko Manifesto

• We believe that all women are beautiful. We embrace the beauty and differences in our bodies, our shapes, our shades, and our styles and actively seek opportunities to promote diversity within the beauty industry.
• We are about empowering women with the information and tools they need to be their most beautiful, inside and out.
• We promote positivity. We believe that our inner beauty informs our outer beauty, and we strive to be uplifting in all that we do.